Expo Brand Assets
The logo is a graphic comprised of the wordmark (logotype) and figurative mark (symbol). Please follow the guidelines below for all use cases.
Brand Integrity
These logos should only be reproduced from the master artwork and brand colors outlined on this page.
Any supporting text used in advertisements, social media images, or printed materials must mimic what is represented on this page to maintain the brand’s integrity.
Primary Logo
The Primary Logo is a graphic comprised of the wordmark (logotype) and figurative mark (symbol), and the Logo should only be reproduced from the master artwork and the company colors outlined on this page.
Horizontal Logo
There are two approved versions of this logo. There is a Primary version, a Horizontal version (for specific use cases), and an Icon, which is only used as a visual extension of the Company Logo once branding has been established elsewhere in the communication.
Logo Icon
This Icon must only be used as a visual extension of the Company Logo once branding has been established elsewhere in the communication.
Brand Color Palette
You should always try to use the logo in the colors presented. However, when the background is the same color as an element of the logo or a particular use case requires a color change, you may only utilize one of the approved colors in the palette below.
#45A29E
HEX
#45A29E
RGB
69, 162, 158
HSL
177, 57%, 45%
#66FCF1
HEX
#66FCF1
RGB
102, 252, 241
HSL
176, 60%, 69%
#0B0C10
HEX
#0B0C10
RGB
11, 12, 16
HSL
228, 31%, 5%
#1F2833
HEX
#1F2833
RGB
31, 40, 51
HSL
213, 39%, 16%
#C5C6C7
HEX
#C5C6C7
RGB
197, 198, 199
HSL
210, 1%, 78%
Single Color Versions
The single-color versions were created using the Brand Color Palette to meet certain printing requirements.
Supporting Colors
The secondary color palette may be used in moderation when you require an alternate option for items like charts, diagrams, or special highlights. They are not to be used as a primary color.
Any supporting text used in advertisements, social media images, or printed materials, such as letterheads and business cards, must utilize the typeface as it is represented on this page to maintain the integrity of the brand.
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